Where there is a will there is Soluft

The current Eurozone crisis started in September 2008 and one of the first countries affected almost immediately was Portugal and exactly at the same time AHT started working there with our partner Soluft Lda. Although the crisis has worsened and widened to include all the Mediterranean “cousins” of Greece, Cyprus, Spain and Italy, Soluft continued its work against all odds. By cleverly refocusing its marketing strategy towards both the Renovation as well as the Luxury Home markets, it has been able not only to stay alive but actually to expand its business and overall market share.

It is already well document that in countries facing recession there is a dramatic reduction of mass new-build “standard” housing, but at the same time there is a significant increase in renovations. Also it has been widely observed that the Luxury Home market moves gradually away from the more expensive and less efficient water based floor heating to other less expensive and more efficient systems.

On both of these new trends the AHT Amorphous Metal Ribbon Heating System not only ticks all the boxes but is actually on top of the list, so there is no surprise to note that our presence in Portugal has increased significantly as well in all the other Mediterranean countries. We would like to thank Mr Sergio Seco and his Soluft team for their tireless work and complete belief in AHT. Special thanks go to Ms Carolina Rodrigues who has revolutionized the marketing activity for AHT in Portugal.

As Sergio commented “Crisis or no crisis life goes on and as long as there is life there always will be AHT!”

Below we present some installations in Portugal in the capita Lisbon and in Viseu city: